As the coffee industry continues to evolve, the National Coffee Association (NCA) has released its latest report on the 2023 US coffee consumer trends.
The NCA's report provides valuable insights into the current state of the coffee market and highlights key trends that are anticipated to shape the industry in the coming year. One of the most critical features of the market identified in the report is the growing interest in specialty coffee. Consumers are increasingly seeking out high-quality, artisanal coffee that is ethically sourced and sustainably produced. This trend is reflected in the growing number of specialty coffee shops and micro-roasters nationwide. In response to the maturation of consumer palates, many mainstream coffee brands are investing in specialty coffee offerings to meet consumer demand.
Another trend identified in the report is the continued growth of online coffee sales. With the rise of e-commerce and the convenience of online shopping, consumers are increasingly turning to online channels to purchase their coffee. This is expected to continue throughout 2023, with more coffee companies investing in online sales and delivery options rather than brick-and-mortar coffee shops.
The report also highlights the importance of convenience in the coffee industry. Consumers are looking for easy, quick ways to get their coffee fix, whether it's through mobile ordering, drive-thru options, or delivery services. Coffee companies that can offer convenient and efficient service will likely attract and retain customers more successfully. Consumers also enjoy options that are quick to prepare at home, such as instant coffee, Keurig cups, or Nespresso pods that maintain the taste profiles of more artisanal coffee blends.
Finally, the report notes the growing importance of sustainability in the coffee industry. Consumers are increasingly concerned about the environmental footprint of their coffee consumption and are seeking out brands that prioritize sustainability and ethical sourcing practices. Another concern beyond environmental concerns is the ethical and fair practices in harvesting coffee beans, including paying employees a fair wage. Coffee companies that can demonstrate a commitment to sustainability will likely be more successful in appealing to environmentally conscious consumers.