Our inherent differences as people should not determine our success or failure in the business world. However, the undeniable demarcation between the “introvert" and the “extrovert" can help us understand how entrepreneurs can cultivate the useful aspects of their natural personalities in order to find their way in business.
Introverts are often more comfortable working in a solitary environment. This gives them the ideal mindset for the socially isolating process of early-stage business building. However, introverts usually draw on a much smaller personal and professional network than extroverts, which can cut off certain deal opportunities. There is much an inwardly drawn person can contribute to the business world, but go-for-broke confidence is practically a prerequisite for entrepreneurship. Therefore, introverts can outsource their need for social prowess by making complementary hires—of extroverts.
The ability of extroverts to foster positive emotions is perhaps their biggest strength, especially in the stress-filled formative days of a business. But the magnetic personality of the classic extrovert is not a free ticket to billions, and the pitfalls of distraction can bring their entrepreneurial journey to a sudden halt. Extroverts would be wise to practice patience, hire analytic thinkers, and sometimes let others do the talking when compensating for their weaknesses.
Of course, many entrepreneurs fall somewhere in between these two extremes. What matters more than classifying your personality as one or the other is recognizing your social strengths and weaknesses in order to make the most of your natural business talents.