In yet another busy week for middle-market dealmaking, a children's nutrition business co-founded by Former First Lady Michelle Obama secured private equity backing.
The transaction was announced by middle-market private equity firm Juggernaut Capital Partners, which acquired PLEZi Nutrition, a Chicago-based company that produces and distributes healthy snacks and meals for children.
PLEZi Nutrition was co-founded by Michelle Obama in 2015 as part of her efforts to promote healthy eating habits among children, particularly those from underprivileged backgrounds. The company aims to provide nutritious food options for kids, which are often limited to unhealthy options such as fast food and processed snacks.
Juggernaut Capital Partners is a private equity firm that specializes in investing in middle-market companies across various industries. The firm's acquisition of PLEZi Nutrition will enable the company to expand its reach and continue its mission of providing healthy food options for children.
The terms of the transaction were not disclosed, but Michelle Obama will remain a strategic partner in the company. This transaction is significant for both the private equity and healthcare sectors.
Private equity firms are increasingly investing in companies that provide innovative solutions to meet the growing demand for healthy food options. At the same time, the COVID-19 pandemic has underscored the importance of health and wellness, leading to a surge in demand for healthcare and nutrition-related products and services.
The acquisition of PLEZi Nutrition is part of a broader trend of private equity investment in the healthcare and nutrition sectors. In addition to PLEZi Nutrition, private equity firm Bain Capital Credit recently supported the launch of a new asset-based lending company targeting the middle market.
This reflects the growing demand for financing solutions among middle-market companies, particularly in the wake of the pandemic. Michelle Obama's involvement in PLEZi Nutrition brings added attention to the company's mission and purpose.
Her efforts to promote healthy eating habits among children have been well-documented, and her partnership with Juggernaut Capital Partners will enable PLEZi Nutrition to expand its reach and impact even more children and families.
The acquisition of PLEZi Nutrition by Juggernaut Capital Partners is a significant development in the private equity and healthcare sectors. The partnership between Juggernaut Capital Partners and PLEZi Nutrition will enable the company to expand its reach and continue its mission of providing healthy food options for children.
This transaction underscores the growing trend of private equity investment in companies that provide innovative solutions to meet the demands of consumers for healthier food options.