According to a study from Lenovo, purpose-driven jobs that leave a positive impact on the world are what 75% of American workers want.
In the modern age, employees look for more from their jobs than profit margins and perks. They want something more: to contribute to a better world. And in order to attract and retain the best talent, business leaders need to create core values driven by social, environmental, and systemic change so that employees will remain engaged. This is especially the case with younger workers who are Generation Z or Millennials.
In another study from Morning Consultant's Foresight Factory, 62% of young people believe that they can positively impact the world through their chosen jobs. Leaning into these prosocial and ethics-driven principles is key to getting the buy-in of those entering the job market with passion, vitality, and exciting perspectives.
Luca Rossi, President of Lenovo’s Intelligent Devices Group, told Quartz that purpose-driven progress would guide the information technology (IT) community in the coming years. As tech touches every corner of a company's operations, finding IT employees committed to a company's mission is of the utmost importance.
Rossi says that 83% of IT leaders surveyed hoped to see more digital transformations that contribute to the common good rather than profitability or business growth. They remain devoted to sustainable technology that helps reduce overall carbon footprints, increases energy efficiency in offices, and creates workplaces that are open to "green tech," such as repairable, resourceful products that don't drain resources.
Rossi adds that hybrid work will also contribute to a future of purpose-driven vocations. Beyond just letting employees have freedom, hybrid work creates office environments that make employees feel like they're not just expected to function like cogs in a machine. By factoring autonomy into productivity and letting employees be self-motivated rather than motivated by punishments or reprimands from their supervisors, they'll be more interested in working hard.