With the trend of health-conscious living on the rise, Smoothie King, the world’s largest smoothie brand, is well positioned to secure a majority hold on the $2 billion smoothie market. With key hires leading its franchising strategy and an impressive 1,300 global locations, it will be quite a task for competitors to surpass Smoothie King.
Founded in 1973, Smoothie King’s mission has always remained the same: to inspire clients to live healthy and active lifestyles via nutritious, great tasting smoothies. In its 30 years of operation, the Dallas-based Smoothie King has expanded throughout the United States and into other regions such as South Korea, Trinidad & Tobago, and the Cayman Islands.
2021 saw the company realize a 16.5% increase in year-over-year sales domestically while opening 109 new shops globally. To help maintain its steady growth, the company followed up this success with the announcement of a new strategic hire in Shawn Caric, a restaurant franchise veteran. As VP of Franchise Development for Smoothie King, Caric’s focus will be on accelerating unit-level economics and system-wide growth through the introduction of new consumer-facing technology, tools for franchisee success, and product lines.
Under Caric’s leadership, Smoothie King looks to be well on its way to achieving its goal of helping consumers make healthier nutrition choices as part of an active lifestyle.