For small business owners, time is a precious commodity that must be used wisely – and with the rise of generative artificial intelligence (AI) tools, entrepreneurs can now automate certain tasks and save time.
AI technology is a relatively new invention that many can leverage to expedite the processes in their business. Some business owners who are less technologically savvy might see utilizing an AI as cutting corners, but in fact, AI can be leveraged along with employees' abilities to create user experiences that are identical to human-generated ones – but they take only a fraction of the time to make.
The first tool is called Chat GPT-3 ("Generative Pre-trained Transformer 3”). GPT-3 is a language generation tool that can be used to create an expansive range of content, including website landing pages, product descriptions, and social media posts. This AI tool's content can be remedial, and sometimes, it can invent facts rather than mining the internet for information on a topic. But once edited and fact-checked, which takes less time than writing something from scratch, it is indistinguishable from content written by a human.
The second tool is called Copysmith, which is an AI-powered copywriting tool. Copysmith uses machine learning algorithms to generate marketing copy for small business owners. It also writes social media ads but can create other marketing tools like email campaigns and product descriptions. By using Copysmith, small business owners can ensure that their marketing messages are consistent and effective.
The third tool is called Canva, which is a graphic design program that uses AI to simplify the design process. Canva allows small business owners to create professional-looking graphics and designs without any prior design experience. Canva suggests design elements and layouts based on the user's preferences, making it easy to create visually appealing designs quickly that align with someone's aesthetic.